Victory Plaza

Dallas, TX

What It Was

Located in the heart of Dallas, Victory Park is envisioned to be one of the most significant master planned urban developments in the United States. Phase One includes a ‘W’ Hotel and a tower by Philippe Starck. At full build-out, the project will contain more than 4,000 residences and 4 Million square feet of office and retail space.

What We Did

The interior of the Plaza is a vibrant, kinetic environment using 8, HD LED Screens which track independently to either end of the Plaza. Backing the screens are a Perforated Wall which juts away from the building. Dynamicly controlled lighting embedded into the Eyebrows of the building illuminates the Wall and the Eyebrow itself with sweeping color.

Why It Worked

Lightswitch worked as part of the Foghorn Creative team to help conceptualize not only the lighting but the media design and programming of the space. Hillwood, the owners of the site were very specific pushing for a venue that attracted and celebrated the Dallas Arts Community.