Acura

What It Was

Martin Brinkerhoff created a media integrated show for the Acura’s Dealers Meeting.

What We Did

The show creatively highlighted the cars and performers using a range of innovative methods including graphic projections and synchronized preprogrammed modules.

Why It Worked

Lightswitch successfully executed the complex lighting design with minimal rehearsal time. The design team has mastered the specialized technique of highlighting cars so as to stand out in environments bursting with energy.