McDonald's Worldwide Convention 2006

What It Was

2006 marked McDonald’s 51st anniversary, an accomplishment that was recognized at the Worldwide Convention held in Orlando, Florida. Lightswitch was proud to be a part of the three day event, which celebrated the diversity of the McDonald’s brand across the world.

What We Did

The main stage at the event was used not only as a place for exciting news, but as a stage for some elaborate scenic depictions and performances by people from around the world. Lightswitch’s design helped transition seamlessly between show segments, bringing a fresh look to each.

Why It Worked

The unique blend of experience that is a hallmark of Lightswitch was a perfect fit for this show. The entertainment rocked, and the scenic elements fit right in with the conference program. Overall, the show was a huge success.