Mitsubishi Dealer Meeting 2003

What It Was

The 2003 North American Dealer Meeting for Mitsubishi Motors presented the challenges of a tight load in schedule, an aggressive budget target and the need to present a variety of new vehicles and presenters in an edgy, creative forum to dealers.

What We Did

Lightswitch leveraged the ‘buying power’ of the market presence we have to negotiate an extremely attractive price for a system comprised of far more automated fixtures than the budget initially suggest were possible. This, combined with a design optimized for efficient installation resulted in achieving the necessary financial and logistical challenges.

Why It Worked

The combination of an efficient design and a large compliment of automated fixtures enabled Lightswitch to conceive a wide variety of exciting, dynamic and appropriate reveals for a diverse range of vehicles without breaking the bank.