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What It Was

Nissan North American envisioned a media-rich environment for their North American auto shows. The George P. Johnson Company designed an all-new exhibit that put the visitor in an immersive experience conveying the passion and emotion that Nissan's vehicles share with the lives of their customers. In addition, media events held inside the exhibit space were broadcast via satellite to global Nissan offices, and via traditional media and internet channels to the worldwide public.

What We Did

Lightswitch designed and oversaw extensive media experiences in both large and intimate scales, and on a variety of displays. Large environmental and abstract video screens defined the environment and the overall experience, while smaller displays, both interactive and passive, engaged the audience on a more personal level. The media events required the right balance between theatricality and corporate confidence and incorporated both theatrical sequences and extensive on-screen speaker support.

Why It Worked

The distinctive experience of Nissan ownership was conveyed in a unique and enticing way. Existing customers felt right at home, while potential customers were immersed in an activated experience different from any other at the auto show. International press enjoy exciting, polished events that convey style, substance and above all, confidence.