DSO World

What It Was

At DSO World, (DSO is Device Software Optimization - a cost-efficient, device-software solution for an entire enterprise) the best minds in the electronics industry were on hand to demonstrate, explain, and showcase new DSO technology solutions and strategies. Lightswitch was challenged to create a warm, immersive and informative show booth that would appeal to technical users and novices alike.

What We Did

The revolutionary nature of this concept required an innovative and uniquely styled lighting design. Lightswitch utilized the latest in LED lighting fixture technology to ignite the space with bold colors to convey the most essential aspects of ‘complete system’ strategies.

Why It Worked

Lightswitch used luminosity to attract visitors into the booth by creating a glow emanating from within the booth, without lighting the outside. This captured the attention of the attendees, drawing them inside.