Jeep

North American Auto Shows

What It Was

Detroit, Chicago and New York Auto Shows
The Jeep exhibit was conceived as a multimedia event placing the products in “15 Scenes Across America,” which were places where you might find a Jeep.

What We Did

Lightswitch created dynamic lighting and projection effects using the latest technologies. Internally, as well as top lit exhibit properties created a sense of visual movement and theatricality that was completely unprecedented on an auto show floor. Pigi and video projection technology was used to depict the “Scenes Across America” for Jeep on a 150’ screen.

Why It Worked

Lightswitch collaborated with a large team in order to create the most talked about stand on the show floor. Lightswitch provided expertise in both lighting and multimedia design, which were essential in the successful launch of such an extraordinary and large-scale project.