Nintendo E3 2003

What It Was

Nintendo produced one of the most outstanding and noteworthy booths at the 2003 E3 tradeshow.

What We Did

Lighting was programmed to be in time with the music and video events, thereby completing the design vision. 250 full color custom gobos were made specifically for the booth and were projected upon strategically placed scrims.

Why It Worked

The sophisticated lighting was created to be user friendly. Simply pressing a button could activate complicated lighting sequences. The color changing tunnel entrance instantly attracted guests into the booth.