Nokia E3

What It Was

Nokia wanted to make a strong showing at the high-energy electronic gaming E3 show. Designers Art Guild conceived an impressive structure that would envelop the space in an immersive environment, centered on a gaming arena.

What We Did

Lightswitch drew on the dynamic excitement of Nokia’s games, bringing the space to life with color and movement using a technology based system of automated fixtures and LED sources. Graphics ‘clues’ from brand and game imagery were produced as custom gobo’s to ensure a seamless integration between lighting, video and environments.

Why It Worked

By supporting the excitement of the products without distracting, Lightswitch helped Nokia make a strong statement at this important show with an environment that was focused, appropriate and brand specific.